Why we Choose PHP for website development?

PHP (Hypertext Pre-processor) is a server side web scripting language and also, PHP is an open source programming language, created in 1995 by Rasmus Lerdorf and it is the most popular language in the world that used by many famous companies for Web Development. 

Users can easily maintain their PHP based websites without facing any hard work. PHP also supports multiple databases such as Oracle, MySQL, SQL Server and MS Access. PHP web development does not include a lot of charges. Mostly Training Institutes prefer PHP for training web development. 

There are almost 1000+ tutorials available on the Internet, which gives enough material to learn PHP, it also the most well-suited language with HTML or HTML5. PHP or Hypertext Pre-processor is a generally used for making dynamic websites as well as PHP is much better for the user interface. 

There are many famous CMS like WordPress, Joomla and Drupal are developed in PHP they are highly secure and easy to use, PHP is the most common server-side language available. Some of the most popular frameworks for PHP development are CakePHP, Codeignighter and PhalconPHP. PHP is run smoothly in all operating systems such as windows, UNIX and LINUX. 

There are certain language features and configuration parameters (primarily the default values for such runtime settings) that make PHP applications prone to security issues. Among these, magic quotes gpc and register global configuration directives are the best known; the latter made any URL parameters become PHP variables, opening a path for serious security vulnerabilities by allowing an attacker to set the value of any uninitialized global variable and interfere with the execution of a PHP script. Support for "magic quotes" and "register globals" has been deprecated as of PHP 5.3.0, and removed as of PHP 5.4.0.

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A short guide for the beginners for Iphone app development

iOS (originally iPhone OS) is a mobile operating system created and developed by Apple Inc. and distributed exclusively for Apple hardware. It is the second most popular mobile operating system in the world by sales, after Android.

As of January 2015, Apple's App Store contained more than 1.4 million iOS applications, 725,000 of which are native for iPads. 

The iOS user interface is based on the concept of direct manipulation, using multi-touch gestures. Interface control elements consist of sliders, switches, and buttons. Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse pinch, all of which have specific definitions within the context of the iOS operating system and its multi-touch interface. 

Major versions of iOS are released annually. The current release, iOS 9.2, was released on December 8, 2015. In iOS, there are four abstraction layers: the Core OS layer, the Core Services layer, the Media layer, and the Cocoa Touch layer. 

Iphone Application development is much in demand now a days. 

There are millions of apps only for iPhone. 

If you want to learn ios app development you have a good skill in programming. “Objective C” and “Swift” are the programming language for iphone app development. 

Application development is a good source of income, there are so many job opportunity in iphone app development.

With the iphone apps you can earn money, it is a best platform for business. 

A Summary about Android Operating System

Android is a mobile operating system (OS) currently developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets.

Android's user interface is mainly based on direct manipulation, using touch gestures that loosely correspond to real-world actions, such as swiping, tapping and pinching, to manipulate on-screen objects, along with a virtual keyboard for text input.

Features of Android

The response to user input is designed to be immediate and provides a fluid touch interface, often using the vibration capabilities of the device to provide haptic feedback to the user.

Internal hardware, such as accelerometers, gyroscopes and proximity sensors are used by some applications to respond to additional user actions, for example adjusting the screen from portrait to landscape depending on how the device is oriented.

Android devices boot to the homescreen, the primary navigation and information "hub" on Android devices that is analogous to the desktop found on personal computers.

Android provides the ability to run applications that change the default launcher, and hence the appearance and externally visible behaviour of Android. These appearance changes include a multi-page dock or no dock, and many more changes to fundamental features of the user interface.

Applications

Android Application Development is demanding in market. Mostly people uses Android platform.

Applications ("apps"), which extend the functionality of devices, are written using the Android software development kit (SDK) and, often, the Java programming language that has complete access to the Android APIs. Java may be combined with C/C++, together with a choice of non-default runtimes that allow better C++ support.

Due to the open nature of Android, a number of third-party application marketplaces also exist for Android, either to provide a substitute for devices that are not allowed to ship with Google Play Store, provide applications that cannot be offered on Google Play Store due to policy violations, or for other reasons.

Development

Android is developed in private by Google until the latest changes and updates are ready to be released, at which point the source code is made available publicly.

This source code will only run without modification on select devices, usually the Nexus series of devices. The source code is, in turn, adapted by OEMs to run on their hardware.

Other uses

The open and customizable nature of Android allows it to be used on other electronics aside from smartphones and tablets, including laptops and netbooks, smartbooks, smart TVs (Android TV, Google TV) and cameras. In addition, the Android operating system has seen applications on smart glasses (Google Glass), smartwatches. 

Digital Marketing Guide for Beginners

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

Digital Marketing is facilitated by multiple channels, as an advertiser one's core objective is to find channels which result in maximum two way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely:

1. Affiliate marketing
2. Display advertising
3. Email marketing
4. Search marketing
5. Social Media
6. Social Networking
7. Game advertising
8. Online PR
9. Video advertising
10. Infographic

 Best resource to learn about Digital Marketing is Online Study. Video, E-Books, blogs etc.

Summary about SEO for the Beginners

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. 

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

For Marketing Purpose: SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.

According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.

SEO is all about Content and Internet. Content is the King in SEO. SEO going to be wide day by day.

There are several ways through which you can learn SEO. Internet is the best way to learn SEO or you can join an institute for SEO training.

SEO can be turn your business into brand. It is a costly technique but it is an effective technique to increase business. 

Era of Mobile App

Today we never imagine life without smart phones because smart phones are most important part of our life, performing work on smart phones in majority whether it is officially or personal work but the core of smart phones is their application. We have lots of platform for smart phones like Android, IOS, & Windows and many applications are created in those platform.

At present Android is the mostly used platform on smart phones which is powered by Google. We have many versions of Android like Cupcake, Ginger Bird, Kit Kat, Donut, Eclairs, and Ice Cream Sandwich. Each and every user uses Android Application who has Android Smart Phones. Android provide application framework to create an innovative application for mobile. You can create either Game Application or for specific purpose it’s completely depend on your requirement and knowledge. The Android SDK has set of tools to create an Android Apps where SDK stands for Software Development Tool. If you want to create Android Apps then you should know about “Java Programming Language”.

If we talking about IOS then to create IOS application for smart phone we should know about “Objective C”. The requirement to developed an IOS Application we want to “MAC Computer” which is running on OS * 10.8 Mountain Lion or later, “Xcode” and “IOS SDK”.

Today is the era of Mobile App. According Goolge, it earn more percentage of revenue from mobile as compare to desktop. Many business sale their products on app only. Day by Day mobile app market grow. 

Recent Trends in I.T Companies

Now a day IT sector is an emerging industry which have an excellent growth rate. From last 10 to 15 years of span this industry has achieved a great hike among other traditional industries like manufacturing and service industry. In recent time the main task of software development industry include web application development, mobile applications development and enhancing the user search on different search engines using search engine optimization techniques because the use of internet and smart phones in our daily life is increased with high rate. The IT sector is mainly divided into two major categories first one is development and another one is services. Further IT development industries work in two major a era web application development and mobile application development in India.

 The web development companies inIndia mainly focus on website design and development so that Custom Based Web Application can be developed. Custom based The main development language for the Website Development is PHP, CSS and HTML which provide great flexibility and support to this development process. Another content management system is WordPress, software which is used for providing dynamic utility in web site development and design.

On other hand Mobile Application Development companies indulge in development of Android Apps and iPhone Apps either for android smart phones or for apple iPhone. In this time of era android smart phones are the pioneer gadgets for all technical people. For proper and efficient utilization of their hand hold devices every user need a custom based application for fast and speedy response.

Whereas IT service sector enhancing the services for better user support by optimizing the user search. This is a new marketing strategy known as “internet marketing” or “online promotion”. Because for searching through internet every user switch to a search engine like Google or Bing This task of enhancing his search for top and efficient search results is accomplished by search engine optimization or SEO can viewed as necessary part of website promotion   because a highly ranked website is more useful for business purpose and it results in great return in the form of profit with great user satisfaction.