Digital
marketing is
an umbrella term for the targeted, measurable, and
interactive marketing of
products or services using digital technologies to reach and convert
leads into customers and retain them.
The key
objective is to promote brands, build preference and increase sales
through various digital marketing techniques. It is embodied by an
extensive selection of service, product and brand marketing tactics,
which mainly use the Internet as a core promotional medium, in
addition to mobile and traditional TV and radio.
Digital
marketing activities are search
engine optimization (SEO), search
engine marketing (SEM),
content marketing, influencer
marketing,
content automation, campaign marketing, and e-commerce
marketing, social
media marketing,
social media optimization, e-mail direct marketing, display
advertising, e–books, optical disks and games, and any other form
of digital media. It also extends to non-Internet channels that
provide digital media, such as mobile phones (SMS and MMS),
callback and on-hold mobile ring tones.
Digital
Marketing is facilitated by multiple channels, as an advertiser one's
core objective is to find channels which result in maximum two way
communication and a better overall ROI for the brand. There are
multiple online marketing channels available namely:
- Affiliate marketing
- Display advertising
- Email marketing
- Search marketing
- Social Media
- Social Networking
- Game advertising
- Online PR
- Video advertising
- Infographic
Best resource to learn about Digital Marketing is Online Study.
Video, E-Books, blogs etc.
Great knowledge, do anyone mind merely reference back to it
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