Online reputation management or ORM is about improving the business or the brand value online. Your online identity is determined by not only what you post or share, but also what others post about you.
Why ORM?
When customers contact for business, a majority of them first checks your reviews online. The greater the number of good reviews you have, the higher is the chances of you getting the business.
When customers contact for business, a majority of them first checks your reviews online. The greater the number of good reviews you have, the higher is the chances of you getting the business.
How to increase online reputation?
The reviews written by the customers are one important factor to determine a company’s online reputation. Social media, forums, press release and writing blog posts also help to increase online reputation.
ORM Techniques:
1: Reviews -Make sure you conscious of what people around the world are talking about your business. Getting positive reviews and feedbacks are key aspects of ORM and reply to the customer review is inevitable part to perpetuate your branding.
2: Social media:- Be a very active on social media platforms like Facebook, LinkedIn, twitter etc. This precisely not only promote your brand but also increase you reachability.
3: Forums Posting:- It is a another way to expand your brand awareness. It provides you a platform where people share their knowledge & get interact with each other through blogs, question answers, facts.
4: Blogging;- Blogging is ultimate practice to publish your passion in your own way where you can deliver your experience, knowledge to the mass audience.
5: Press Release: Press release helps to increase the company's visibility through the news and ideas or articles to the world. It's also a great way to communicate with clients and prospects.