Short Guide about Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. 

SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. 

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area, or as a separately identified advertising area. 

Paid Inclusion 

Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo! mix paid inclusion (per-page and per-click fee) with results from web crawling. 

Others, like Google (and as of 2006, Ask.com, Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company. 

Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. 

To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers. This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

Basic Knowledge about Android O.S and Application Development

Android is a mobile operating system (OS) currently developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smart phones and tablets. 

Android's user interface is mainly based on direct manipulation, using touch gestures that loosely correspond to real-world actions, such as swiping, tapping and pinching, to manipulate on-screen objects, along with a virtual keyboard for text input. 

In addition to touchscreen devices, Google has further developed Android TV for televisions, Android Auto for cars, and Android Wear for wrist watches, each with a specialized user interface. 

Android's source code is released by Google under open source licenses, although most Android devices ultimately ship with a combination of open source and proprietary software, including proprietary software required for accessing Google services. 

Android Applications, which extend the functionality of devices, are written using the Android software development kit (SDK) and, often, the Java programming language that has complete access to the Android APIs. Java may be combined with C/C++, together with a choice of non-default runtimes that allow better C++ support. 

Android has a growing selection of third-party applications, which can be acquired by users by downloading and installing the application's APK(Android application package) file, or by downloading them using an application store program that allows users to install, update, and remove applications from their devices. 

Google Play Store is the primary application store installed on Android devices that comply with Google's compatibility requirements and license the Google Mobile Services software. 

Due to the open nature of Android, a number of third-party application marketplaces also exist for Android, either to provide a substitute for devices that are not allowed to ship with Google Play Store, provide applications that cannot be offered on Google Play Store due to policy violations, or for other reasons. 

Android platform is one of the emerging mobile application development platforms for industry. You can easily learn android app development by online resources or join Android Training at any institute.