Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search
engine's unpaid results—often referred to as
"natural," "organic," or
"earned" results. In general, the earlier (or higher ranked on the
search results page), and more frequently a site appears in the search results
list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what
people search for, the actual search terms or keywords typed into search
engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to
specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the
number of backlinks, or inbound links, is another SEO tactic.
For Marketing Purpose: SEO is not an
appropriate strategy for every website, and other Internet marketing strategies
can be more effective like paid advertising through pay per click (PPC) campaigns,
depending on the site operator's goals. A
successful Internet marketing campaign may also depend upon building high
quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and
improving a site's conversion
rate.
According to Google's CEO, Eric Schmidt, in
2010, Google made over 500 algorithm changes – almost 1.5 per day.
SEO
is all about Content and Internet. Content is the King in SEO. SEO going to be
wide day by day.
There
are several ways through which you can learn SEO. Internet is the best way to
learn SEO or you can join an institute for SEO training.
SEO
can be turn your business into brand. It is a costly technique but it is an effective
technique to increase business.
