Android O Beta is Available now

There are more than millions of apps online, from alarm to book reader, games, you name it and there is an app present for it. And now Google I/O announced a new feature of Android – O Beta for all the developers, but with additional features. This new release will help them to create new apps with more prominent features.

The new Android O Beta targeted the two main areas where improvement was indeed required – the battery life and the security.  These two have always mattered to the user.  The other features include

1.  The Notification feature- Now the new app icons will have a small circle indicating the updates, just like in iPhone.

2. The Contextual Autofill Option- It will read and predict the text you are trying to fill, with more accuracy than before.

3.The Smart Text Selection- The smart selection smartly reads out the text written, the numbers, text, and addresses. Now when you click on the address in the text, Google will understand that you want direction and automatically launch the map. Similarly clicking on the text will expand the area and give you option according to the text i.e. if it is a number than whether you want to dial it, copy it, share it, etc. And if it is a normal text than option may be copy, paste or search.

4. The Picture in Picture is another feature that will allow you to access two apps simultaneously. Meaning you can open the calendar simultaneously working and chatting on Gmail or messenger.

Other than these features, some small touches have been added to the hardware and operating system to increase the user experience. This new OS will not only help the developers to spot harmful errors in apps but create apps to make Android UI richer. 

Online Reputation Management

Online reputation management or  ORM is about improving the business or the brand value online. Your online identity is determined by not only what you post or share, but also what others post about you.

Why ORM?
When customers contact for business, a majority of them first checks your reviews online. The greater the number of good reviews you have, the higher is the chances of you getting the business.

How to increase online reputation?
The reviews written by the customers are one important factor to determine a company’s online reputation. Social media, forums, press release and writing blog posts also help to increase online reputation.

ORM Techniques:

1:  Reviews -Make sure you conscious of what people around the world are talking about your business. Getting positive reviews and feedbacks are key aspects of ORM and reply to the customer review is inevitable part to perpetuate your branding.

2: Social media:- Be a very active on social media platforms like Facebook, LinkedIn, twitter etc. This precisely not only promote your brand but also increase you reachability.

3: Forums Posting:- It is a another way to expand your brand awareness. It provides you a platform where people share their knowledge & get interact with each other through blogs, question answers, facts. 

4: Blogging;- Blogging is ultimate practice to publish your passion in your own way where you can deliver your experience, knowledge to the mass audience.

5: Press Release: Press release helps to increase the company's visibility through the news and ideas or articles to the world. It's also a great way to communicate with clients and prospects.

How Social Media can boon your business?

Imagine spending just 6 hours per week to increase your business sales, traffic and popularity on search engines at no cost. If you can do the same thing at free of cost then why spend thousands on printing pamphlets and banners?

In a world where time is money, more and more business owners are turning to the internet to generate new customers and grow their company revenue. But achieving success online is not as easy as it once was.

In today's fast pacing world, its necessary to become Digital to mark your presence between your customers. Technology has made humans lazy; now they want everything at a click, be it the latest news of what's going in the world, latest products that are launched everyday or their daily use items.   

Just launching a product is not enough.  It needs to be promoted so that customers know about it. Social networking sites serve as an critical device in internet marketing of your company presence on search engine like Google, Yahoo, Bing. The most vital element is that these sites  connect you right away with your gathering of people. There is no need of email or telephone calls and  to sit tight ache for the results.

By just frequently sharing posts and tweets  you can drive customers towards your website. In today's growing world be it students, developers or experts each one is connected to these social media links. Everyone wants to be connected with the world.

Digital Marketing based on social media is really time expending and requires strategic planning and implementation. As a matter of first importance, you have to ensure that you are focusing on significant and particular gathering of people. For every business, customers play a vital role. How frequently and how many customers connect with your business plays a great impact. Once a customer finds a product useful, he would share it with his group, which would multiply your users. 

You also get to know what mechanisms your competitors are using to drive traffic towards their website through these Social Media links and eventually you can also upgrade your marketing strategies. These links also let you know what your customers expect from you. You could also ask your customers to provide feedback of your services. This would increase your sales as it brings confidence to the customers that your product is useful and has benefited several users. 

You can post articles, write blogs, share banners ,videos and pictures of celebrations held in your company or organize quiz and small games to keep yourself active in customer's minds. These social activities inform customers how active your company is .  These platforms also let you run ads free of costs unlike search engines where you need to pay for each ad. 

As said before, this sounds simple yet could be extremely time-consuming and tedious.  At this crucial point where you need to focus on growing your business, then let an expert handle the job. 

We are a leading Search Engine Optimization (SEO) and Social Media Marketing (SMM), Web and Mobile Developing and Designing Company that gives exclusives Social Networking Promotion packages. We provide the best SEO Services in Jodhpur and an extensive variety of online networking services including Google Analytics and Webmaster Submission, W3Schools Validation Check, Keyword Density and Duplicate Content Checking etc. 

When we are here, then you don't have to worry about anything.

Just reach us at-

Skype: wscubetech_support

Email: care.wscubetech@gmail.com

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Brief about Bing Adwords

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of June 2015, Bing Ads has 33% market share in the United States.

Similar to Google AdWords, Bing Ads uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown.

This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.

Bing Ads allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic.

As of November 2006, no other PPC advertising system has a similar feature. Similarly, Bing Ads allows advertisers to run their ads on specific days of the week or certain times of day.

Similar to AdWords Editor, Bing Ads provide a desktop tool to manage campaigns offline, called as Bing Ads Editor. Using this editor you can make offline changes to your campaigns and later sync it online.

Bing Ads also provides APIs that can be used to manage advertising campaigns.

A Short Guide about Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Types of email marketing

Email marketing can be carried out through different types of emails

Transactional emails

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender", along with a few other narrow definitions of transactional messaging.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.

Direct emails

Direct email or interruption based marketing involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.

Mobile email marketing

Email marketing now develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to capture the attention of users, in both span and volume.

A Comprehensive Guide to Pay Per Click

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Pay-per-click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Flat rate PPC: In the flat rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the pay-per-click (PPC) within different areas of their website or network.

These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher PPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Bid based PPC: The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid.

The bid and Quality Score are used to give each advertise's advert an ad rank. The ad with the highest ad rank shows up first. 

Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower.

To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service.

Short Guide about Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. 

SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. 

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area, or as a separately identified advertising area. 

Paid Inclusion 

Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo! mix paid inclusion (per-page and per-click fee) with results from web crawling. 

Others, like Google (and as of 2006, Ask.com, Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company. 

Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. 

To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers. This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.